This is an example of innovation from a Fortune 250 company. Nordstrom Innovation Lab created an iPad app in just seven days by following a simple strategy - get quick feedback and rapidly iterate on the basic features.
I love the way the core team stationed themselves in the sun glasses department so that they can show their prototypes to their customers in “real time”. Such a simple concept yet so powerful. I sincerely hope this experiment from Nordstrom creates a revolution in the retail world.
